/* ===== סולאר פרופיט — מערכת עיצוב משותפת (מבוסס גזצ'ק) ===== */
:root{
  --paper:#F7F5F0; --ink:#0F2A43; --ink-soft:#44586E;
  --flame:#B45309; --flame-bright:#E8760C;
  --tip:#5E8C3E; --tip-b:#6FA349; --save:#5E8C3E; --hot:#CE4444; --line:#E6E0D6;
  --radius:14px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'Assistant',sans-serif;background:var(--paper);color:var(--ink);line-height:1.6}
h1,h2,h3{font-family:'Secular One',sans-serif;line-height:1.2}
.wrap{max-width:1060px;margin:0 auto;padding:0 20px}
a{color:var(--flame-bright);text-decoration:none}
button{font-family:inherit;cursor:pointer}
img{max-width:100%}

/* Header */
header{background:#fff;border-bottom:1px solid var(--line);position:sticky;top:0;z-index:50}
.nav{display:flex;align-items:center;justify-content:space-between;height:62px}
.logo{font-family:'Secular One',sans-serif;font-weight:900;font-size:1.4rem;color:var(--ink)}
.logo span{color:var(--flame-bright)}
.nav-links{display:flex;gap:26px;font-weight:600;font-size:.95rem}
.nav-links a{color:var(--ink-soft)}
.nav-links a:hover{color:var(--flame-bright)}
.nav-cta{background:var(--ink);color:#fff;padding:9px 18px;border-radius:99px;font-weight:700;font-size:.9rem}

/* Dropdown navigation (crawlable HTML links) */
.nav-item{position:relative;display:flex;align-items:center}
.nav-item>.nav-top::after{content:"▾";font-size:.7em;margin-inline-start:5px;color:var(--flame-bright)}
.dropdown{position:absolute;top:100%;right:0;background:#fff;border:1px solid var(--line);border-radius:12px;box-shadow:0 14px 30px rgba(12,31,51,.14);min-width:210px;padding:8px;display:none;z-index:70}
.nav-item::after{content:"";position:absolute;top:100%;right:0;left:0;height:12px}
.nav-item:hover .dropdown,.nav-item:focus-within .dropdown{display:block}
.dropdown a{display:block;padding:10px 12px;border-radius:8px;color:var(--ink-soft);white-space:nowrap;font-size:.92rem}
.dropdown a:hover{background:#FBEFDD;color:var(--flame-bright)}
@media(max-width:760px){.nav-links{display:none}}

/* Breadcrumbs */
.crumbs{font-size:.88rem;color:var(--ink-soft);padding:14px 0;font-weight:600}
.crumbs a{color:var(--flame-bright)}
.crumbs a:hover{text-decoration:underline}
.crumbs span{margin:0 7px;color:#B4C1D0}
.crumbs .cur{color:var(--ink-soft)}

/* Hero */
.hero{padding:52px 0 40px}
.hero-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}
@media(max-width:860px){.hero-grid{grid-template-columns:1fr}}
.eyebrow{display:inline-block;background:#FBEFDD;color:var(--flame);font-weight:700;font-size:.82rem;padding:5px 14px;border-radius:99px;margin-bottom:18px}
.hero h1{font-size:clamp(2rem,4.4vw,3.1rem);font-weight:900;margin-bottom:16px}
.hero h1 em{font-style:normal;color:var(--tip)}
.hero p.lead{font-size:1.12rem;color:var(--ink-soft);max-width:46ch;margin-bottom:22px}
.trust{display:flex;flex-wrap:wrap;gap:8px 18px;font-size:.85rem;color:var(--ink-soft);font-weight:600}
.trust li{list-style:none;display:flex;align-items:center;gap:6px}
.trust li::before{content:"✓";color:var(--save);font-weight:700}

/* Hero illustration */
.hero-art{width:100%;max-width:400px;height:auto;margin-top:22px;display:block;filter:drop-shadow(0 14px 26px rgba(12,31,51,.10))}
@media(max-width:600px){.hero-art{max-width:300px;margin:18px auto 0}}

/* Lead card */
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px;box-shadow:0 12px 32px rgba(12,31,51,.08)}
.card h2{font-size:1.25rem;margin-bottom:4px}
.card .sub{font-size:.85rem;color:var(--ink-soft);margin-bottom:18px}
.field{margin-bottom:14px}
.field label{display:block;font-weight:700;font-size:.88rem;margin-bottom:6px}
.field select,.field input,.field textarea{width:100%;padding:12px 14px;border:1.5px solid var(--line);border-radius:10px;font-family:inherit;font-size:1rem;background:#fff;color:var(--ink)}
.field textarea{resize:vertical;min-height:70px}
.field select:focus,.field input:focus,.field textarea:focus{outline:2px solid var(--flame-bright);outline-offset:1px;border-color:transparent}
.btn-main{width:100%;background:var(--tip);color:#fff;border:none;padding:14px;border-radius:10px;font-size:1.05rem;font-weight:700;transition:transform .12s ease,box-shadow .12s ease}
.btn-main:hover{transform:translateY(-1px);box-shadow:0 8px 20px rgba(94,140,62,.35)}
.btn-main:focus-visible{outline:3px solid var(--ink)}
.btn-save{background:var(--save)}
.btn-save:hover{box-shadow:0 8px 20px rgba(18,132,85,.35)}
.thanks{display:none;text-align:center;padding:18px;background:#EAF6F0;border-radius:10px;font-weight:700;color:var(--save)}

/* Sections */
.section{padding:56px 0}
.section.tight{padding:40px 0}
.section :is(h1,h2).title{font-size:1.9rem;font-weight:700;margin-bottom:12px}
.section p.intro{color:var(--ink-soft);max-width:60ch;margin-bottom:28px;font-size:1.05rem}

/* Steps */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media(max-width:760px){.steps{grid-template-columns:1fr}}
.step{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px}
.step b{display:block;font-family:'Secular One',sans-serif;font-size:1.15rem;margin-bottom:8px}
.step p{color:var(--ink-soft);font-size:.95rem}
.step .n{display:inline-flex;align-items:center;justify-content:center;width:30px;height:30px;border-radius:50%;background:#FBEFDD;color:var(--flame);font-weight:800;font-size:.95rem;margin-bottom:10px}

/* Niche cards grid */
.niche-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(220px,1fr));gap:14px}
.niche-card{display:block;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px;transition:border-color .12s,transform .12s}
.niche-card:hover{border-color:var(--flame-bright);transform:translateY(-2px)}
.niche-card .ico{margin-bottom:12px;width:46px;height:46px;border-radius:12px;background:#FBEFDD;display:flex;align-items:center;justify-content:center}
.niche-card .ico svg{width:26px;height:26px;stroke:var(--flame);fill:none}
.niche-card:hover .ico{background:#F9E4C2}
.niche-card b{display:block;font-family:'Secular One',sans-serif;font-size:1.15rem;color:var(--ink);margin-bottom:6px}
.niche-card p{color:var(--ink-soft);font-size:.9rem}
.niche-card .go{color:var(--flame-bright);font-weight:700;font-size:.88rem;margin-top:10px;display:inline-block}

/* Checklist */
.checks{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}
@media(max-width:640px){.checks{grid-template-columns:1fr}}
.checks li{list-style:none;background:#fff;border:1px solid var(--line);border-radius:10px;padding:14px 16px;font-weight:600;display:flex;gap:10px;align-items:flex-start}
.checks li::before{content:"✓";color:var(--save);font-weight:800;font-size:1.1rem;line-height:1.4}
.checks li span{font-weight:400;color:var(--ink-soft);font-size:.92rem;display:block}

/* Compare table */
.tbl-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--radius);background:#fff}
table.cmp{width:100%;border-collapse:collapse;min-width:460px}
table.cmp th,table.cmp td{padding:14px 16px;text-align:right;border-bottom:1px solid var(--line);font-size:.95rem}
table.cmp th{background:#F3EEE4;font-weight:700;color:var(--ink)}
table.cmp tr:last-child td{border-bottom:none}
table.cmp .good{color:var(--save);font-weight:700}
table.cmp .bad{color:var(--hot);font-weight:700}

/* Business band */
.biz{background:var(--ink);color:#fff;border-radius:var(--radius)}
.biz-inner{display:grid;grid-template-columns:1.2fr .8fr;gap:32px;padding:44px;align-items:center}
@media(max-width:760px){.biz-inner{grid-template-columns:1fr;padding:30px}}
.biz h2{font-size:1.7rem;margin-bottom:12px}
.biz p{color:#B9C8D8;margin-bottom:18px}
.biz .tags{display:flex;flex-wrap:wrap;gap:8px}
.biz .tags span{border:1px solid #2E4560;border-radius:99px;padding:5px 13px;font-size:.83rem;color:#D7E2EE}
.btn-ghost{display:inline-block;background:#fff;color:var(--ink);padding:13px 26px;border-radius:10px;font-weight:700;text-align:center}

/* FAQ */
details{background:#fff;border:1px solid var(--line);border-radius:10px;margin-bottom:10px;padding:16px 18px}
summary{font-weight:700;cursor:pointer;font-size:1rem}
details p{margin-top:10px;color:var(--ink-soft);font-size:.95rem}

footer{border-top:1px solid var(--line);padding:34px 0 90px;color:#7A8CA0;font-size:.83rem}
footer a{color:#7A8CA0}

/* Mobile sticky CTA + WhatsApp */
.sticky-cta{position:fixed;bottom:0;right:0;left:0;background:#fff;border-top:1px solid var(--line);padding:10px 16px;display:none;z-index:60}
.sticky-cta a{display:block;background:var(--tip);color:#fff;text-align:center;padding:12px;border-radius:10px;font-weight:700}
@media(max-width:760px){.sticky-cta{display:block}}
.wa{position:fixed;bottom:76px;left:16px;width:52px;height:52px;border-radius:50%;background:#25D366;color:#fff;display:flex;align-items:center;justify-content:center;font-size:1.5rem;box-shadow:0 6px 18px rgba(0,0,0,.2);z-index:60}
@media(min-width:761px){.wa{bottom:24px}}
@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}

/* ===== רכיבי דף הבית (checker/gauge) — לשימוש בגיליון המשותף ===== */
.checker{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px;box-shadow:0 12px 32px rgba(12,31,51,.08)}
.checker h2{font-size:1.25rem;margin-bottom:4px}
.checker .sub{font-size:.85rem;color:var(--ink-soft);margin-bottom:18px}
.result{display:none;margin-top:20px;padding-top:18px;border-top:1px dashed var(--line)}
.result.show{display:block;animation:rise .4s ease}
@keyframes rise{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.gap-num{font-family:'Secular One',sans-serif;font-size:2.4rem;font-weight:900;color:var(--tip)}
.gap-label{font-size:.9rem;color:var(--ink-soft);margin-bottom:12px}
.gauge{height:14px;border-radius:99px;background:linear-gradient(to left,#E8760C,#F2B56B 45%,#E6A6A6 70%,#CE4444);position:relative;margin:10px 0 6px}
.gauge-ends{display:flex;justify-content:space-between;font-size:.78rem;font-weight:700}
.gauge-ends .low{color:var(--flame-bright)}
.gauge-ends .high{color:var(--hot)}
.lead-form{display:none;margin-top:16px}
.lead-form.show{display:block;animation:rise .4s ease}
.lead-form .btn-main{background:var(--save)}

/* ================= VISUAL UPGRADE v2 (Soft UI Evolution) ================= */
:root{--radius:16px;--shadow-sm:0 2px 8px rgba(12,31,51,.06);--shadow:0 12px 30px rgba(12,31,51,.10);--shadow-lg:0 22px 50px rgba(12,31,51,.14)}
body{background-color:#F5F2EC;background-image:linear-gradient(180deg,#FAF7F2,#F5F2EC);background-repeat:no-repeat;background-size:100% 560px}

/* Header */
header{background:#fff;box-shadow:0 2px 14px rgba(12,31,51,.07)}
.nav{height:68px}
.logo{display:flex;align-items:center}
.logo-img{height:48px;width:auto;display:block}
@media(max-width:760px){.logo-img{height:38px}}
.nav-cta{background:linear-gradient(135deg,#0F2A43,#1C4966);box-shadow:0 6px 16px rgba(12,31,51,.22);transition:transform .2s,box-shadow .2s}
.nav-cta:hover{transform:translateY(-1px);box-shadow:0 10px 22px rgba(12,31,51,.3)}

/* Hero */
.hero{position:relative;padding:76px 0 52px;overflow:hidden}
.hero::before{content:"";position:absolute;inset:0;z-index:0;pointer-events:none;background:radial-gradient(720px 400px at 88% -12%,rgba(232,118,12,.14),transparent 60%),radial-gradient(620px 360px at 6% 116%,rgba(94,140,62,.12),transparent 60%)}
.hero .wrap{position:relative;z-index:1}
.eyebrow{background:#fff;border:1px solid #EAE2D6;box-shadow:var(--shadow-sm)}
.hero h1{font-size:clamp(2.1rem,4.6vw,3.4rem);letter-spacing:-.5px}
.trust li{background:#fff;border:1px solid #EAE4DA;box-shadow:var(--shadow-sm);padding:6px 13px;border-radius:99px}
.hero-art{filter:drop-shadow(0 18px 36px rgba(12,31,51,.15))}

/* Cards */
.card,.checker{border-radius:var(--radius);border-color:#EAE4DA;box-shadow:var(--shadow-lg)}

/* Buttons */
.btn-main{background:linear-gradient(135deg,#5E8C3E,#6FA349);box-shadow:0 8px 20px rgba(94,140,62,.30)}
.btn-save,.lead-form .btn-main{background:linear-gradient(135deg,#5E8C3E,#6FA349)!important}

/* Section titles + accent underline */
.section :is(h1,h2).title{position:relative;font-size:2.1rem;letter-spacing:-.4px;padding-bottom:14px;margin-bottom:22px}
.section :is(h1,h2).title::after{content:"";position:absolute;bottom:0;right:0;width:56px;height:4px;border-radius:2px;background:linear-gradient(90deg,#E8760C,#5E8C3E)}

/* Steps */
.step{box-shadow:var(--shadow-sm);transition:transform .2s,box-shadow .2s}
.step:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.step .n{width:36px;height:36px;background:linear-gradient(135deg,#FBEFDD,#F9E4C2)}

/* Niche cards */
.niche-card{box-shadow:var(--shadow-sm)}
.niche-card:hover{box-shadow:var(--shadow)}

/* Stats / social-proof band */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;text-align:center}
@media(max-width:640px){.stats{grid-template-columns:repeat(2,1fr)}}
.stat{background:#fff;border:1px solid #EAE4DA;border-radius:var(--radius);padding:22px 14px;box-shadow:var(--shadow-sm)}
.stat b{display:block;font-family:'Secular One',sans-serif;font-size:2rem;font-weight:900;color:var(--flame-bright);line-height:1}
.stat span{display:block;font-size:.9rem;color:var(--ink-soft);font-weight:600;margin-top:6px}

/* Business band */
.biz{background:linear-gradient(135deg,#0F2A43,#1C4966);box-shadow:var(--shadow-lg);position:relative;overflow:hidden}
.biz::after{content:"";position:absolute;top:-45%;left:-8%;width:340px;height:340px;pointer-events:none;background:radial-gradient(circle,rgba(232,118,12,.22),transparent 65%)}
.biz-inner{position:relative;z-index:1}

/* Cities / guides grid */
.cities{display:grid;grid-template-columns:repeat(auto-fill,minmax(210px,1fr));gap:10px;margin-top:16px}
.cities a{display:block;background:#fff;border:1px solid #EAE4DA;border-radius:12px;padding:12px 16px;color:var(--ink);font-weight:700;text-decoration:none;text-align:right;line-height:1.3}
.cities a[href$="cities.html"]{background:var(--flame-bright);color:#fff;border-color:var(--flame-bright)}
.cities a{box-shadow:var(--shadow-sm);transition:transform .18s,box-shadow .18s,border-color .18s,color .18s}
.cities a:hover{transform:translateY(-2px);box-shadow:var(--shadow);border-color:var(--flame-bright);color:var(--flame-bright)}
.cities a[href$="cities.html"]:hover{color:#fff}
@media(max-width:520px){.cities{grid-template-columns:1fr 1fr}.cities a{padding:11px 12px;font-size:.92rem}}

/* FAQ accordion */
details{box-shadow:var(--shadow-sm);transition:box-shadow .2s}
details[open]{box-shadow:var(--shadow)}
summary{list-style:none;position:relative;padding-inline-end:30px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";position:absolute;inset-inline-end:2px;top:50%;transform:translateY(-50%);font-size:1.5rem;font-weight:400;color:var(--flame-bright);line-height:1}
details[open] summary::after{content:"–"}

/* Footer — dark & rich */
footer{background:var(--ink);color:#9FB2C6;border-top:none;margin-top:44px;padding:40px 0 96px}
footer a{color:#EAE4DA}
footer a:hover{color:#fff;text-decoration:underline}

/* Hero photo (real images) */
.hero-photo{width:100%;max-width:460px;height:300px;object-fit:cover;border-radius:18px;box-shadow:var(--shadow-lg);margin-top:22px;display:block;border:3px solid rgba(255,255,255,.5)}
@media(max-width:600px){.hero-photo{height:220px;margin:18px auto 0}}

/* Dual-path chooser (home vs business) */
.paths{display:grid;grid-template-columns:1fr 1fr;gap:20px}
@media(max-width:700px){.paths{grid-template-columns:1fr}}
.path-card{display:block;background:#fff;border:1.5px solid var(--line);border-radius:18px;padding:30px;box-shadow:var(--shadow-sm);transition:transform .2s,box-shadow .2s,border-color .2s}
.path-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--flame-bright)}
.path-card .pico{width:58px;height:58px;border-radius:15px;background:#FBEFDD;display:flex;align-items:center;justify-content:center;margin-bottom:16px}
.path-card .pico svg{width:30px;height:30px;stroke:var(--flame-bright);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.path-card.biz-path{border-color:#DCEAD9}
.path-card.biz-path .pico{background:#EAF6EC}
.path-card.biz-path .pico svg{stroke:var(--save)}
.path-card.biz-path:hover{border-color:var(--save)}
.path-card h3{font-size:1.5rem;color:var(--ink);margin-bottom:8px}
.path-card p{color:var(--ink-soft);font-size:.98rem;margin-bottom:16px}
.path-card .go{display:inline-block;font-weight:800;color:var(--flame-bright)}
.path-card.biz-path .go{color:var(--save)}

/* Step icons */
.step-ico{width:50px;height:50px;border-radius:14px;background:linear-gradient(135deg,#FBEFDD,#F9E4C2);display:flex;align-items:center;justify-content:center;margin-bottom:14px}
.step-ico svg{width:26px;height:26px;stroke:var(--flame-bright);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}

/* Section-photo figure (in-content real image) */
.photo-fig{margin:6px 0 26px}
.photo-fig img{display:block;width:100%;height:auto;max-height:420px;object-fit:cover;border-radius:var(--radius);box-shadow:var(--shadow)}
.photo-fig figcaption{font-size:.84rem;color:#7A8CA0;margin-top:10px;text-align:center}

/* In-article figures */
.fig{margin:24px auto}
.fig img{display:block;max-width:100%;border-radius:var(--radius);box-shadow:var(--shadow-sm);background:#fff}
.fig figcaption{font-size:.82rem;color:#7A8CA0;margin-top:8px;text-align:center}

/* ================= v3 — BRAND BACKGROUND + MOTION ================= */
/* Hero with real photo background + readability overlay */
.hero{background:#0F2A43 center/cover no-repeat;padding:84px 0 64px}
.hero::before{background:linear-gradient(to left,rgba(8,22,44,.90),rgba(8,22,44,.66) 55%,rgba(8,22,44,.45))}
.hero .hero-art,.hero .hero-photo{display:none}
.hero h1{text-shadow:0 2px 14px rgba(0,0,0,.28)}
.hero p.lead{color:#F8EEDC;text-shadow:0 1px 8px rgba(0,0,0,.3)}
.hero h1{color:#fff}
.hero h1 em{color:#FFC24D}
.hero p.lead{color:#DCE8F6}
.hero .eyebrow{background:rgba(255,255,255,.16);color:#fff;border-color:rgba(255,255,255,.32)}
.hero .trust{color:#F8EEDC}
.hero .trust li{background:rgba(255,255,255,.13);border-color:rgba(255,255,255,.24);color:#fff}
.hero .trust li::before{color:#FFC24D}

/* Business CTA band — clean readable gradient (text sits on the dark side) */
.biz{background:linear-gradient(to left,#0D2135 0%,#1C4966 48%,#B36A14 74%,#E8760C 100%)}
.biz::after{display:none}
.biz h2{color:#fff}
.biz p{color:#D8E4F1}
.biz .tags span{background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.30);color:#EDF4FB}
.btn-ghost{box-shadow:0 8px 22px rgba(0,0,0,.22)}

/* Floating hero art */
.hero-art{animation:float 6s ease-in-out infinite}
@keyframes float{0%,100%{transform:translateY(0)}50%{transform:translateY(-10px)}}

/* Smooth interactions */
a,button,.niche-card,.step,.cities a,.stat,summary,.nav-cta,.btn-ghost{transition:transform .2s ease,box-shadow .2s ease,color .2s ease,background .2s ease,border-color .2s ease}
.btn-main:active{transform:translateY(1px)}

/* Scroll reveal */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}

/* Animated section-title underline grow */
.section :is(h1,h2).title.in::after{animation:grow .6s ease .1s both}
@keyframes grow{from{width:0}to{width:56px}}

@media(prefers-reduced-motion:reduce){
  .reveal{opacity:1!important;transform:none!important}
  .hero-art{animation:none}
  .section :is(h1,h2).title.in::after{animation:none}
}

/* =================== v4 — MOBILE NAV + DEPTH =================== */
/* אורבים רכים ברקע — נותנים עומק לחלקים הבהירים */
body{background-color:#F5F2EC;background-image:radial-gradient(720px 520px at 93% 2%,rgba(232,118,12,.07),transparent 55%),radial-gradient(680px 540px at 2% 92%,rgba(94,140,62,.07),transparent 55%),linear-gradient(180deg,#FAF7F2,#F5F2EC);background-repeat:no-repeat}

/* המבורגר */
.nav-toggle{display:none;background:none;border:none;width:44px;height:44px;flex-direction:column;justify-content:center;align-items:center;gap:5px;cursor:pointer;padding:0;z-index:90}
.nav-toggle span{display:block;width:24px;height:2.5px;background:var(--ink);border-radius:2px;transition:transform .28s,opacity .2s}
.nav-toggle.open span:nth-child(1){transform:translateY(7.5px) rotate(45deg)}
.nav-toggle.open span:nth-child(2){opacity:0}
.nav-toggle.open span:nth-child(3){transform:translateY(-7.5px) rotate(-45deg)}
.nav-overlay{position:fixed;inset:0;background:rgba(8,22,44,.5);opacity:0;pointer-events:none;transition:opacity .3s;z-index:75}
.nav-overlay.show{opacity:1;pointer-events:auto}

@media(max-width:760px){
  .nav-toggle{display:flex}
  .nav-cta{display:none}
  .nav-links{display:flex;position:fixed;top:0;right:0;bottom:0;width:80%;max-width:330px;background:#fff;flex-direction:column;align-items:stretch;gap:0;padding:78px 0 24px;box-shadow:-12px 0 44px rgba(8,22,44,.28);transform:translateX(106%);transition:transform .3s ease;z-index:80;overflow-y:auto}
  .nav-links.open{transform:none}
  .nav-links>a{padding:15px 26px;border-bottom:1px solid var(--line);color:var(--ink);font-size:1.06rem}
  .nav-item{position:static;display:block}
  .nav-item>.nav-top{display:block;width:100%;padding:15px 26px;border-bottom:1px solid var(--line);font-size:1.06rem;color:var(--ink)}
  .nav-item>.nav-top::after{display:none}
  .nav-item::after{display:none}
  .dropdown{position:static;display:block;box-shadow:none;border:none;border-radius:0;padding:4px 0 8px;background:#FAF5EC;min-width:0}
  .dropdown a{padding:12px 42px;font-size:1rem}
}

/* פוליש מובייל כללי */
@media(max-width:560px){
  .wrap{padding:0 16px}
  .hero{padding:54px 0 42px}
  .section{padding:42px 0}
  .section :is(h1,h2).title{font-size:1.7rem}
  .biz-inner{padding:26px}
  .path-card{padding:24px}
  .stat b{font-size:1.7rem}
}
body.nav-lock{overflow:hidden}

/* =================== BLOG + ARTICLE =================== */
.post-hero{background:#0F2A43 center/cover no-repeat;position:relative;padding:66px 0;color:#fff;overflow:hidden}
.post-hero::before{content:"";position:absolute;inset:0;background:linear-gradient(to left,rgba(8,22,44,.92),rgba(8,22,44,.64))}
.post-hero .wrap{position:relative;z-index:1;max-width:760px}
.post-hero h1{font-size:clamp(1.9rem,4.4vw,2.7rem);font-weight:900;margin-bottom:12px;color:#fff}
.post-meta{color:#C7D6E8;font-size:.9rem;font-weight:600}
.post-meta span{margin-inline-end:16px}
.article{max-width:760px;margin:0 auto}
.article h2{font-size:1.5rem;margin:34px 0 12px}
.article h3{font-size:1.2rem;margin:22px 0 8px}
.article p{margin-bottom:14px;color:var(--ink)}
.article ol,.article ul{margin:0 0 16px;padding-inline-start:22px}
.article li{margin-bottom:8px}
.article .intro-p{font-size:1.12rem;color:var(--ink-soft);margin-bottom:20px}
.callout{background:#FBEFDD;border-inline-start:4px solid var(--flame-bright);border-radius:10px;padding:16px 18px;margin:20px 0}
.answer{background:#fff;border:1px solid var(--line);border-radius:12px;padding:18px 20px;margin:8px 0 18px;font-weight:600;box-shadow:var(--shadow-sm)}
.toc{background:#fff;border:1px solid var(--line);border-radius:12px;padding:18px 22px;margin:22px 0;box-shadow:var(--shadow-sm)}
.toc b{display:block;margin-bottom:8px;font-family:'Secular One',sans-serif}
.toc a{display:block;padding:4px 0;font-weight:600}
.cta-band{background:linear-gradient(to left,#0D2135,#1C4966 55%,#E8760C);color:#fff;border-radius:var(--radius);padding:30px;text-align:center;margin:34px 0;box-shadow:var(--shadow)}
.cta-band h3{color:#fff;font-size:1.4rem;margin-bottom:10px}
.cta-band p{color:#D8E4F1;margin-bottom:16px}
.cta-band a{display:inline-block;background:linear-gradient(135deg,#5E8C3E,#6FA349);color:#fff;padding:13px 28px;border-radius:10px;font-weight:700;box-shadow:0 8px 22px rgba(0,0,0,.22)}
.related{border-top:1px solid var(--line);margin-top:34px;padding-top:22px}
.related b{display:block;margin-bottom:10px;font-family:'Secular One',sans-serif;font-size:1.1rem}
.related a{display:block;padding:6px 0;font-weight:600}
/* blog index cards */
.blog-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:22px}
.blog-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:16px;overflow:hidden;box-shadow:var(--shadow-sm);transition:transform .2s,box-shadow .2s}
.blog-card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.blog-card .ph{height:158px;background-size:cover;background-position:center;background-color:#1C4966}
.blog-card .bd{padding:20px 22px;display:flex;flex-direction:column;flex:1}
.blog-card h3{font-size:1.2rem;color:var(--ink);margin-bottom:8px;line-height:1.3}
.blog-card p{color:var(--ink-soft);font-size:.94rem;flex:1}
.blog-card .go{color:var(--flame-bright);font-weight:700;margin-top:14px;font-size:.92rem}

/* ===== v5 — card refresh (.step + .checks) — כל האתר ===== */
/* --- כרטיסי .step: פס אקצנט עליון, תגית pill, עומק, ריחוף --- */
.steps{gap:22px}
.step{position:relative;background:linear-gradient(180deg,#ffffff,#FBF7F0);border:1px solid #EDE7DE;border-radius:18px;padding:26px 24px 24px;overflow:hidden;box-shadow:0 1px 2px rgba(15,37,64,.04),0 10px 26px -18px rgba(15,37,64,.28);transition:transform .22s ease,box-shadow .22s ease,border-color .22s ease}
.step::before{content:"";position:absolute;top:0;inset-inline:0;height:4px;background:linear-gradient(90deg,var(--flame),var(--flame-bright));opacity:.9}
.step::after{content:"";position:absolute;inset-inline-start:-34px;bottom:-34px;width:104px;height:104px;border-radius:50%;background:radial-gradient(circle,rgba(232,118,12,.09),transparent 70%);pointer-events:none}
.step:hover{transform:translateY(-4px);border-color:#EDD5AE;box-shadow:0 2px 4px rgba(15,37,64,.05),0 18px 40px -20px rgba(15,37,64,.42)}
.step b{font-size:1.2rem}
/* תגית ה-n כ-pill במקום עיגול */
.step .n{width:auto;height:auto;padding:5px 14px;border-radius:999px;color:#fff;font-weight:800;font-size:.78rem;letter-spacing:.01em;margin-bottom:14px;background:linear-gradient(135deg,var(--flame),var(--flame-bright));box-shadow:0 5px 14px -4px rgba(232,118,12,.55)}
/* קצב צבע: כחול → טורקיז → ירוק על שלושת הכרטיסים */
.step:nth-child(2)::before{background:linear-gradient(90deg,#E8760C,#2C9C8E)}
.step:nth-child(3)::before{background:linear-gradient(90deg,var(--tip),var(--tip-b))}
.step:nth-child(2) .n{background:linear-gradient(135deg,#E8760C,#2C9C8E);box-shadow:0 5px 14px -4px rgba(44,156,142,.5)}
.step:nth-child(3) .n{background:linear-gradient(135deg,var(--tip),var(--tip-b));box-shadow:0 5px 14px -4px rgba(94,140,62,.5)}
.step:nth-child(2)::after{background:radial-gradient(circle,rgba(44,156,142,.10),transparent 70%)}
.step:nth-child(3)::after{background:radial-gradient(circle,rgba(94,140,62,.11),transparent 70%)}
/* וריאנט האייקון (.step-ico) — התאמת גוון לפי סדר */
.step-ico{width:52px;height:52px;border-radius:15px;box-shadow:inset 0 0 0 1px rgba(232,118,12,.12)}
.step:nth-child(2) .step-ico{background:linear-gradient(135deg,#E4F5F1,#D2ECE6)}
.step:nth-child(2) .step-ico svg{stroke:#2C9C8E}
.step:nth-child(3) .step-ico{background:linear-gradient(135deg,#EAF3E2,#DBEBCC)}
.step:nth-child(3) .step-ico svg{stroke:var(--tip-b)}

/* --- רשימת .checks: מדליון ✓ ירוק, פריסה נקייה, ריחוף --- */
.checks{gap:14px}
.checks li{display:block;position:relative;list-style:none;background:linear-gradient(180deg,#ffffff,#FCF9F3);border:1px solid #EDE7DE;border-radius:14px;padding-block:15px;padding-inline-start:56px;padding-inline-end:18px;font-weight:700;box-shadow:0 1px 2px rgba(15,37,64,.04),0 8px 20px -16px rgba(15,37,64,.3);transition:transform .2s ease,box-shadow .2s ease,border-color .2s ease}
.checks li:hover{transform:translateY(-2px);border-color:#EDD5AE;box-shadow:0 2px 4px rgba(15,37,64,.05),0 14px 30px -18px rgba(15,37,64,.4)}
.checks li::before{content:"✓";position:absolute;inset-inline-start:16px;top:14px;width:28px;height:28px;border-radius:50%;background:linear-gradient(135deg,var(--tip),var(--tip-b));color:#fff;font-weight:800;font-size:.9rem;line-height:1;display:flex;align-items:center;justify-content:center;box-shadow:0 5px 13px -4px rgba(94,140,62,.55)}
.checks li span{font-weight:400;color:var(--ink-soft);font-size:.92rem;display:block;margin-top:4px}

/* ===== v6 — פוטר עשיר עם לינקים לכל העמודים ===== */
footer{padding:0;margin-top:52px}
.foot-grid{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:34px;padding:50px 0 34px}
@media(max-width:900px){.foot-grid{grid-template-columns:1fr 1fr;gap:30px}}
@media(max-width:520px){.foot-grid{grid-template-columns:1fr;gap:26px}}
.foot-brand .foot-logo{display:inline-block;margin-bottom:14px}
.foot-brand .foot-logo img{height:40px;width:auto;filter:brightness(0) invert(1);opacity:.95}
.foot-brand p{color:#9FB2C6;font-size:.92rem;line-height:1.65;max-width:34ch;margin-bottom:18px}
.foot-cta{display:inline-block;background:linear-gradient(135deg,var(--flame),var(--flame-bright));color:#fff !important;font-weight:800;font-size:.9rem;padding:11px 20px;border-radius:11px;box-shadow:0 10px 24px -10px rgba(232,118,12,.7);transition:transform .2s ease}
.foot-cta:hover{text-decoration:none !important;transform:translateY(-2px)}
.foot-col h4{color:#fff;font-size:1.02rem;font-weight:800;margin-bottom:14px;font-family:'Secular One',sans-serif}
.foot-col a{display:block;color:#9FB2C6 !important;font-size:.92rem;padding:5px 0;transition:color .15s ease,padding .15s ease}
.foot-col a:hover{color:#fff !important;padding-inline-start:5px;text-decoration:none !important}
.foot-bottom{border-top:1px solid rgba(255,255,255,.1);padding:22px 0 92px}
.foot-disc{color:#7A8CA0;font-size:.8rem;line-height:1.6;margin-bottom:10px}
.foot-copy{color:#9FB2C6;font-size:.83rem}
.foot-copy a{color:#9FB2C6}
.foot-copy a:hover{color:#fff}

/* ===== v7 — טופס CTA קבוע לפני הפוטר ===== */
.cta-form-band{position:relative;overflow:hidden;background:linear-gradient(135deg,#0D2135,#1C4966 55%,#B36A14 100%);padding:48px 0;margin-top:48px}
.cta-form-band::before{content:"";position:absolute;width:420px;height:420px;top:-180px;inset-inline-start:-120px;border-radius:50%;background:radial-gradient(circle,rgba(111,163,73,.25),transparent 62%);pointer-events:none}
.cta-form-band::after{content:"";position:absolute;width:460px;height:460px;bottom:-220px;inset-inline-end:-140px;border-radius:50%;background:radial-gradient(circle,rgba(232,118,12,.28),transparent 62%);pointer-events:none}
.cta-form-inner{position:relative;z-index:1;display:grid;grid-template-columns:1fr 1.05fr;gap:30px;align-items:center}
@media(max-width:820px){.cta-form-inner{grid-template-columns:1fr;gap:22px}}
.cta-form-copy h2{color:#fff;font-size:clamp(1.5rem,3.6vw,2.05rem);font-weight:900;line-height:1.2;margin-bottom:10px}
.cta-form-copy p{color:#D6E2F0;font-size:1.04rem;line-height:1.6;max-width:46ch}
.cta-form{display:grid;grid-template-columns:1fr 1fr;gap:11px;background:#fff;padding:20px;border-radius:18px;box-shadow:0 26px 60px -24px rgba(4,14,30,.7)}
@media(max-width:520px){.cta-form{grid-template-columns:1fr}}
.cta-form input,.cta-form select{width:100%;border:1px solid var(--line);border-radius:11px;padding:12px 14px;font-family:inherit;font-size:1rem;color:var(--ink);background:#fff}
.cta-form select{appearance:none;-webkit-appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%230F2540' stroke-width='2'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:left 12px center;background-size:16px}
.cta-form input:focus,.cta-form select:focus{outline:none;border-color:var(--flame-bright);box-shadow:0 0 0 3px rgba(232,118,12,.14)}
.cta-form .btn-main{grid-column:1 / -1;margin-top:2px}

/* ===== v8 — שדרוג FAQ + טבלאות + סטטיסטיקות ===== */
/* --- FAQ אקורדיון --- */
details{border:1px solid #EDE7DE;border-radius:14px;margin-bottom:12px;padding:0;overflow:hidden;background:linear-gradient(180deg,#fff,#FCF9F3);box-shadow:0 1px 2px rgba(15,37,64,.04),0 10px 26px -20px rgba(15,37,64,.35);transition:box-shadow .2s ease,border-color .2s ease}
details[open]{border-color:#EDD5AE;box-shadow:0 2px 4px rgba(15,37,64,.05),0 16px 34px -22px rgba(15,37,64,.42)}
summary{position:relative;list-style:none;padding:18px 20px;padding-inline-end:58px;font-weight:800;font-size:1.05rem;color:var(--ink);cursor:pointer}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";position:absolute;inset-inline-end:14px;top:50%;transform:translateY(-50%);width:30px;height:30px;border-radius:50%;background:linear-gradient(135deg,var(--flame),var(--flame-bright));color:#fff;font-size:1.3rem;font-weight:400;display:flex;align-items:center;justify-content:center;line-height:0;box-shadow:0 5px 12px -4px rgba(232,118,12,.5)}
details[open] summary{color:var(--flame)}
details[open] summary::after{content:"–";background:linear-gradient(135deg,#5E8C3E,#6FA349);box-shadow:0 5px 12px -4px rgba(94,140,62,.5)}
details p{margin:0;padding:0 20px 18px;color:var(--ink-soft);font-size:.97rem;line-height:1.65}

/* --- טבלאות השוואה --- */
.tbl-wrap{overflow-x:auto;border:1px solid #EDE7DE;border-radius:16px;background:#fff;box-shadow:0 1px 2px rgba(15,37,64,.04),0 18px 40px -26px rgba(15,37,64,.45)}
table.cmp th,table.cmp td{padding:15px 18px;text-align:right;border-bottom:1px solid #F0EBE2;font-size:.96rem}
table.cmp thead th{background:linear-gradient(135deg,#0D2135,#B45309);color:#fff;font-weight:800;border-bottom:none}
table.cmp thead th:first-child{border-start-start-radius:0}
table.cmp tbody td:first-child{font-weight:800;color:var(--ink)}
table.cmp tbody tr:nth-child(even){background:#FBF8F2}
table.cmp tbody tr:hover{background:#F8EEDC}
table.cmp tr:last-child td{border-bottom:none}
table.cmp .good{color:var(--save);font-weight:800}
table.cmp .bad{color:var(--hot);font-weight:800}

/* --- כרטיסי סטטיסטיקה --- */
.stat{position:relative;overflow:hidden;background:linear-gradient(180deg,#fff,#FBF7F0);border:1px solid #EDE7DE;box-shadow:0 1px 2px rgba(15,37,64,.04),0 12px 28px -20px rgba(15,37,64,.4);transition:transform .22s ease,box-shadow .22s ease}
.stat::before{content:"";position:absolute;top:0;inset-inline:0;height:3px;background:linear-gradient(90deg,var(--flame-bright),var(--tip-b))}
.stat:hover{transform:translateY(-3px);box-shadow:0 2px 4px rgba(15,37,64,.05),0 20px 40px -22px rgba(15,37,64,.5)}

/* ===== v9 — פוטר: לוגו על שבב לבן + 5 עמודות ===== */
.foot-grid{grid-template-columns:1.4fr 1fr 1fr 1fr 1fr}
@media(max-width:900px){.foot-grid{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.foot-grid{grid-template-columns:1fr}}
.foot-brand .foot-logo{display:inline-block;background:#fff;padding:9px 14px;border-radius:12px;margin-bottom:16px;box-shadow:0 8px 20px -8px rgba(0,0,0,.45)}
.foot-brand .foot-logo img{height:34px;width:auto;display:block;filter:none;opacity:1}

/* ===== v10 — קישורי סוגי עסק + המלצות ===== */
.niche-links{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
@media(max-width:820px){.niche-links{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.niche-links{grid-template-columns:1fr}}
.niche-link{display:flex;gap:14px;align-items:center;background:linear-gradient(180deg,#fff,#FBF7F0);border:1px solid #EDE7DE;border-radius:16px;padding:18px 20px;box-shadow:0 1px 2px rgba(15,37,64,.04),0 12px 28px -20px rgba(15,37,64,.4);transition:transform .2s ease,box-shadow .2s ease,border-color .2s ease}
.niche-link:hover{transform:translateY(-3px);border-color:#EDD5AE;box-shadow:0 2px 4px rgba(15,37,64,.05),0 18px 38px -22px rgba(15,37,64,.5)}
.niche-link .nico{flex:0 0 auto;width:50px;height:50px;border-radius:13px;display:grid;place-items:center;font-size:1.6rem;background:linear-gradient(135deg,#FBEFDD,#F9E4C2)}
.niche-link b{display:block;color:var(--ink);font-size:1.06rem;font-family:'Secular One',sans-serif}
.niche-link span{color:var(--ink-soft);font-size:.88rem}

.reviews{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
@media(max-width:820px){.reviews{grid-template-columns:1fr}}
.review-card{background:linear-gradient(180deg,#fff,#FCF9F3);border:1px solid #EDE7DE;border-radius:18px;padding:24px 24px 22px;box-shadow:0 1px 2px rgba(15,37,64,.04),0 16px 34px -22px rgba(15,37,64,.45)}
.review-card .saved{display:inline-block;background:#E9F5EA;color:#3E7A2E;font-weight:800;font-size:.82rem;padding:5px 12px;border-radius:999px;margin-bottom:14px}
.review-card .quote{color:var(--ink);font-size:1rem;line-height:1.65;margin-bottom:18px}
.review-card .who{display:flex;align-items:center;gap:12px}
.review-card .av{flex:0 0 auto;width:46px;height:46px;border-radius:50%;display:grid;place-items:center;color:#fff;font-weight:800;font-size:1.15rem;font-family:'Secular One',sans-serif;background:linear-gradient(135deg,var(--flame),var(--flame-bright))}
.review-card:nth-child(2) .av{background:linear-gradient(135deg,#E8760C,#2C9C8E)}
.review-card:nth-child(3) .av{background:linear-gradient(135deg,var(--tip),var(--tip-b))}
.review-card .who b{display:block;color:var(--ink);font-size:.98rem}
.review-card .who span{color:var(--ink-soft);font-size:.85rem}

/* ===== v11 — יישור שדות טופס לימין (כולל טלפון) ===== */
.field input,.field select,.field textarea,
.cta-form input,.cta-form select,
.ct-card input,.ct-card textarea{text-align:right}
/* טלפון: לשמור סדר ספרות תקין אך ליישר לימין */
input[type="tel"],input[inputmode="tel"]{text-align:right;direction:ltr}

/* ===== v12 — הפרדת סקשנים ברצועות רקע מתחלפות ===== */
.section:nth-of-type(odd){background:#FFFFFF}
.section:nth-of-type(even){background:linear-gradient(180deg,#F8EEDC,#FBF6EC)}
/* מעבר רך בין רצועות */
.section{position:relative}
.section + .section::before{content:"";position:absolute;top:0;inset-inline:0;height:1px;background:linear-gradient(90deg,transparent,rgba(232,118,12,.14),transparent)}

/* ===== v15 — עמוד דוח נתונים (גרפים + ציטוט) ===== */
.report-hero{position:relative;overflow:hidden;background:linear-gradient(160deg,#0D2135,#1C4966 55%,#B36A14);color:#fff;padding:56px 20px 44px;text-align:center}
.report-hero::after{content:"";position:absolute;width:460px;height:460px;bottom:-240px;inset-inline-start:-140px;border-radius:50%;background:radial-gradient(circle,rgba(232,118,12,.3),transparent 62%);pointer-events:none}
.report-hero .crumbs{position:relative;z-index:1;justify-content:center;color:#C7D6E8;margin-bottom:12px}
.report-hero .crumbs a{color:#C7D6E8}
.report-hero h1{position:relative;z-index:1;font-size:clamp(1.9rem,5vw,2.7rem);font-weight:900;margin-bottom:12px;line-height:1.15}
.report-hero p{position:relative;z-index:1;color:#D6E2F0;max-width:60ch;margin:0 auto;font-size:1.1rem;line-height:1.6}
.report-hero .tag{position:relative;z-index:1;display:inline-block;background:rgba(255,255,255,.14);color:#fff;font-weight:700;font-size:.85rem;padding:5px 14px;border-radius:999px;margin-bottom:16px}
.databars{margin:10px 0}
.databar{margin:14px 0}
.databar .lbl{display:flex;justify-content:space-between;font-weight:700;color:var(--ink);margin-bottom:6px;font-size:.96rem}
.databar .lbl span:last-child{color:var(--flame);font-weight:800}
.databar .track{height:28px;background:#F8EEDC;border-radius:8px;overflow:hidden}
.databar .fill{height:100%;border-radius:8px;background:linear-gradient(90deg,var(--flame),var(--flame-bright))}
.databar.hot .fill{background:linear-gradient(90deg,var(--tip),var(--tip-b))}
.cite-box{background:var(--ink);color:#D6E2F0;border-radius:16px;padding:26px 28px;margin:8px 0;line-height:1.7}
.cite-box h3{color:#fff;font-size:1.2rem;margin-bottom:8px}
.cite-box code{display:block;background:rgba(255,255,255,.08);border-radius:8px;padding:10px 14px;margin-top:12px;color:#EDD5AE;font-size:.9rem;direction:ltr;text-align:left}